With SXSW officially over, the key takeaways have become clear. Here are a few you might have missed.
Remember email? It's that thing you check every waking moment. If you're an average marketer, email is your life -- not necessarily social media. This year at SXSW, we heard the acknowledgment that consumers are like this, too. Consumers aren't just shoppers, they have jobs, careers, and spend a tremendous amount of time on email. Marketers have largely moved away from email marketing because it's not "sexy." However, sexy or not, marketers were talking about how their strategies are going to include email much more moving forward. It's just one of the surprising takeaways we found at SXSW 2014.
Marketers love to divide the purchase funnel into their own areas of expertise. However, at this year's SXSW, the discussion moved into thinking about the funnel as a whole. Many brands this year wanted to know how to track the whole funnel rather than just awareness and purchase. It's this kind of well-rounded thinking that made this year's SXSW a unique thought leadership event.
Much like marketers talking about tracking the whole funnel, SXSW surprised us with how much talk there was about maintaining a fluid customer relationship on every platform of marketing. The solution? Customization. Customer experiences on social, email, and display have to be personal and unique. The challenge? Technology. Technology is not yet at a point where we can do this. Vendors still operate in silos, each with their own specialty. SXSW 2014 cultivated the discussion that marketers need technology providers who have a wider outlook.
AJ Vernet, CEO at Sizmek, speaks to iMedia's Bethany Simpson at SXSW 2014 about these insights and why the marketing community was so focused on addressing these issues at this year's event.
Click here to subscribe to the iMedia YouTube channel!
Videos edited by iMedia Associate Media Producer Brian Waters.
Article written by David Zaleski.
"Young man receiving tons of messages on laptop" image via Shutterstock.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve