The Digital Dispatch: Crowdtap, Vindico, and Realeyes

Aarki released its findings on the best ad units for multiscreen engagement and called for advertisers to adopt a new advertising funnel based on these results.

ADC announced it has achieved equal representation of women and men on all of its juries for ADC's 93rd Annual Awards and Tomorrow Awards.

Adroit Digital announced the results of a comprehensive study into how 2,000 U.S. Millennials, consumers between the ages of 18 and 33, view brands and their thoughts on brand loyalty, including how they are influenced and by what.

Casale Media announced it has hired five new digital advertising professionals. They include Anooj Pakvasa, director of platform solutions; Blake Williams, director of publisher development; Will Doherty, senior director of business development; Zach Rosen, director of publisher development; and Tricia Douglas, manager of platform services.

Code and Theory announced the appointment of Chris Bradley as group creative director in the Brand Design Group in New York.

CPXi announced three new hires. Aaron Finn is CPXi's new SVP/GM of Simplixity, Ray Bengen has been appointed full-time head of technology for CPXi, and Ray Lopez has taken a new role for as director, sales operations.

Crowdtap released a new research report on the media consumption habits of Millennials, how they perceive information from various sources, and how these same media sources impact purchasing decisions.

DigitasLBi announced the promotion of Carrie Philpott, SVP of account management, to SVP, managing director of DigitasLBi Atlanta.

Duvamis, a new anonymous social media platform, recently launched.

Ensighten announced it has acquired TagMan.

IgnitionOne announced that it has completed the acquisition of Knotice.

IntelliResponse announced that Blue Cross and Blue Shield of Kansas City (Blue KC) has implemented the IntelliResponse Virtual Agent technology platform.

Lippincott announced the promotions of both Fabian Diaz and Allen Gove, to the position of senior partner.

MediaCrossing announced a partnership with ASL Marketing, the definitive database for the youth market.

OneSpot was announced as the winner of The CMO Club's SXSW Startup Pitch competition, held in Austin, Texas on March 10, 2014 during SXSW Interactive.

Realeyes, an emotional analytics platform that measures how people feel while they view branded video content, has named Bill Jaris its first president of North America.

Searchmetrics announced it is a showcase sponsor of Adobe Summit, the Digital Marketing Conference.

SiteSpect announced that long-time customer Wayfair has used SiteSpect to increase its site conversion rate, helping the company to achieve record sales growth in 2013.

The Exchange Lab announced continued U.S. expansion with a new office in Chicago and several new key sales/marketing executives.

The Network Advertising Initiative (NAI) released its fifth and largest Annual Compliance Report, which shows the effectiveness of self-regulation to consumers, the online advertising ecosystem, and regulators.

Trademob GmbH announced the appointment of Heiko Genzlinger as the company's CEO effective July 1.

Twtrland launched Twtrland For Business, a professional dashboard designed to help brands leverage social insights to grow their business.

uSamp announced the appointment of two key executives to the organization. Ted Bouzakis, most recently head of North American sales, has been promoted as executive vice president of sales, and Elisabeth Mischel has joined as a vice president of Instant.ly.

Vindico announced that its 2013 "The State of Interactive Video Advertising" report shows that interactive video ad impressions are up 77 percent year-over-year.

YD announced that it has appointed Thomas Triscari as its CEO to lead the company's growth and international expansion into the U.S. and beyond.

Editor's note: We list the companies alphabetically. This column publishes twice per month, and we are always looking for announcements, so please email them to chloe@imediaconnection.com.

 

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