Bob Garfield

The social media tactic marketers need to stop using

  • Previous
  • 1 of 2
  • View as single page

We've come a long way in understanding the social environment, but there's still one big faux pas we keep committing. Can you guess what it is?

Social media blasting for mass appeal

It's amazing that social media is almost a decade old. As it has grown up, marketers have grown up with it. Social media marketing is one of the biggest and most influential ways that modern marketers communicate with their fans and customers.

However, as social has evolved, so have the ways marketers collect consumer information and data. While marketers sit on a wealth of data about their customers, they still conduct their social activity for mass appeal. Brands send massive amounts of tweets and posts each day that only exist to keep the brand visible and to make it look like they're part of the conversation. It's the 21st century. Consumers know you have their data, and if you're going to use it then you better make sure your message is personalized. You have the tools; you just need to reinvent what it means to market in the social landscape.

SheKnows CRO and CMO Samantha Skey speaks to iMedia's Bethany Simpson in this exclusive interview about why un-personalized and non-custom social media activities could actually be harmful -- not helpful -- to your brand.