Content and social go together like peanut butter and jelly. Here's how one iconic brand is setting this trend on fire.
Coca-Cola asked itself a simple question: How do people experience the brand? Often, it's through a vending machine. Coca-Cola set up special vending machines around the world that gave out more than just Coke. Customers received cakes, flowers, and even prizes. The result? Millions of YouTube views from around the world and content that mixes real world customers with brand marketing.
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1 9 Facebook hacks that will blow your mind
2 The best social media campaigns of 2014 (so far)
3 7 deadly myths about big data
4 The most meaningless (and hilarious) job titles on LinkedIn
5 Blogs every marketer should follow