Bob Garfield

3 campaigns that prove Coca-Cola is mastering content marketing

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Content and social go together like peanut butter and jelly. Here's how one iconic brand is setting this trend on fire.

The "Where will happiness strike next?" campaign

Coca-Cola asked itself a simple question: How do people experience the brand? Often, it's through a vending machine. Coca-Cola set up special vending machines around the world that gave out more than just Coke. Customers received cakes, flowers, and even prizes. The result? Millions of YouTube views from around the world and content that mixes real world customers with brand marketing.