People make mistakes -- after all, we're human. But when companies make them, people take even more notice because those errors usually offend their values or directly involve their money. No matter whether it's a misunderstanding, a faux pas, or a blatant disregard for the public's perception, it's tough to apologize for a major mistake and expect people to simply forget about it. That didn't stop these five brands from trying, though.
People disgusted by pink slime
Whether for good or for bad, finely textured beef -- known as "pink slime" -- was used as an additive in most of the ground beef in the U.S. over the last 10 years. Although reputable newspapers like The New York Times and The Washington Post wrote about the possible dangers associated with the additive, the food industry continued to use it. That was until March 2012, when ABC News reported that "pink slime" was treated with ammonia.
As you might expect, the report and an unappetizing picture of the product went viral online, resulting in a PR firestorm for the company that manufactured it and the food industry. As expected, consumers became more concerned with what they were eating and food companies vowed to discontinue the use of "pink slime" in their meat. Beef Products Inc., a manufacturer of the products, responded by creating a Beef is Beef website.
(Image source: Beef is Beef)
Although Beef Products Inc. tried to offer the public the truth behind its product, people dismissed it. As a result, the company shut down three of its four manufacturing plants.