The Digital Dispatch: Pheed, Nomi, and BrightRoll

4INFO announced the availability of AdHaven Bullseye MultiScreen, a new product that simplifies advertising targeting and delivery to consumers across screens.

ADC announced the premiere of "InspirADCion," a short documentary film series highlighting the stories of legendary creative icons.

Adconion Direct announced the integration of connected TV into the company's unified cross-channel advertising technology platform.

Amplifinity hired Andrew MacPherson as its newest software developer.

BrightRoll announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations.

Centro added Doug Thomas as vice president of sales for the Midwest.

DigitasLBi announced the hire of Morgan Carroll as EVP/executive creative officer for the Chicago and San Francisco offices.

Dstillery announced that Lauren Moores, Dstillery's VP of analytics, has been named a Future-Forward Silver Award winner by the Advertising Research Foundation (ARF).

Kenshoo appointed Espen Lund as vice president, Northern and Central Europe, responsible for the strategic and operational development of the company in the region.

Loyalty Builders announced its multivariate testing service (MTS), which will allow companies to go beyond traditional A/B split testing and test multiple variables in a single test.

MediaAlpha announced the public launch of the MediaAlpha Exchange following a majority investment from a wholly owned subsidiary of White Mountains Insurance Group Ltd.

MediaMath announced that Dave Reed has been appointed managing director for EMEA, a new position for the company.

Metia announced the release of the company's annual Marketing Insights Report, revealing 11 key trends expected to drive marketing programs across the globe.

Nomi announced its acquisition of Media Armor.

Operative announced that Dave Villano, former SVP of enterprise information technology at Cablevision, has joined the Operative team as chief technology officer.

Pheed appointed Phil Haus as its new CEO.

Quantcast announced that Mike Kelly, an accomplished executive, industry leader, and expert on digital and cross-platform media and advertising, has joined the company's board of directors.

RAPP announced the appointment of Randy Morton to the newly created role of SVP, director of integrated production.

Regal Marine Industries Inc. (Regal Boats) announced it has selected Myjive as its digital agency of record for the company's worldwide marketing.

Sitecore announced the appointment of Ahmed Rubaie as its chief financial officer.

The CMO Club announced the 2014 CMO Awards, created to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs.

The Media Rating Council (MRC) announced that it has lifted its advisory on viewable impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time.

The Network Advertising Initiative (NAI) announced that it has brought on two new staff members to support its growing membership and association needs. Bruce Morris has joined as VP of member services and business development. Senior association consultant Ryan Cliche has also joined the team as COO, working from the NAI's new office location in Washington, DC.

Vevo announced its availablility on the newly announced Amazon Fire TV.

Visual IQ announced that it has forged a strategic partnership with Tapad. Through the partnership, Visual IQ will offer marketing performance insights across PCs, smartphones, and tablets to its clients.

VivaKi announced it is making the promise of programmatic native a reality with the launch of native capabilities in Audience On Demand (AOD). The agency is partnering with Nativo, SimpleReach, and TripleLift to make AOD's native offering the industry's first comprehensive native stack.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements, so please email them to chloe@imediaconnection.com.

 

Comments