The top 4 consumer trends you need to know

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For marketers today, everything begins and ends with consumers. Understanding consumer preferences and behaviors is essential to developing a successful campaign, brand, and product offering. Consumer trends tell us what habits or behaviors are becoming more prevalent. They help us track what people buy, why they buy, how they use products, and how they communicate about brands.

Trends are driven by basic consumer needs and desires (think Maslow's Hierarchy of Needs), coupled with short-term or long-term cultural shifts, driven by economic undulations, new technology development, politics, or even popular culture. With consumer behavior and preferences changing faster than ever, businesses are seeking to regularly research, understand, and apply consumer behavior trends to digital marketing efforts.

The top 4 consumer trends you need to know

So what makes these four consumer trends so actionable? They're backed by burgeoning usage numbers, and while these trends may have started as just a spark, they are already making a major dent in consumer behavior.

 

Comments

Gerard Marc
Gerard Marc April 18, 2014 at 2:01 AM

Thanks Morgan for sharing such a wonderful post ..

Rudy Hiebert
Rudy Hiebert April 17, 2014 at 9:47 AM

Thanks Morgan for an insightful perspective. It initiated a recall of what and how I'm involved in a venture that puts to use a principle a famous hockey player used on the ice. It was something like, "...it's easy to score if you don't just chase the puck, but know were it's going to be and be there." Some forty years ago, President & C.E.O. A.J. Amatuzio created the beginning of 100% automotive synthetics that exceed oil change intervals and automotive and lubrication manufacturers lubrication specifications. This technology has proven to be ahead of its time but now vehicle and equipment owners and manufacturers are realizing what they should have used when it was a new way of doing maintenance. That new way is extended oil change intervals and reducing operation and maintenance expenses as well as reducing the environmental impact. Now suddenly it's cool to save the environment.

Andrew Boon
Andrew Boon April 16, 2014 at 5:04 AM

Interesting article. Retailers should embrace technology and adopt an omnichannel strategy trends to enhance customer shopping experience. I work for McGladrey and thought this conversation aligns well with a white paper that was created on this subject, if your readers are interested in it.@ " The one constant in retail is change” https://bitly.com/1hrViqk