As a social media marketer, you are tasked not only with staying up with the latest trends and networks but also with making sure you are reaching your audiences using the best possible content strategy and methods of engagement. For those of you who are managing multiple social media profiles across different networks and (in many cases) targeting different audiences and demographics, it quickly becomes apparent that a little assistance with organizing your communications goes a long way.
Social media management tools make this kind of organization possible and come in many flavors. This article discusses six tools that help you manage your communication and content delivery across one or more platforms. Their capabilities vary from managing content, to analyzing and reporting on the best times to post, to determining the effectiveness of campaigns.