6 top social media management tools

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As a social media marketer, you are tasked not only with staying up with the latest trends and networks but also with making sure you are reaching your audiences using the best possible content strategy and methods of engagement. For those of you who are managing multiple social media profiles across different networks and (in many cases) targeting different audiences and demographics, it quickly becomes apparent that a little assistance with organizing your communications goes a long way.

6 top social media management tools

Social media management tools make this kind of organization possible and come in many flavors. This article discusses six tools that help you manage your communication and content delivery across one or more platforms. Their capabilities vary from managing content, to analyzing and reporting on the best times to post, to determining the effectiveness of campaigns.



Michael Kamleitner
Michael Kamleitner December 16, 2014 at 3:55 AM

Congrats for putting together such a helpful list, Greg! Nowadays it's vital to use a SM management tool if you are a media agency or a B2B company. However, it's not easy finding the right tool for your business. I would recommend tools that, apart from providing a calendar for upcoming posts, also have a ‘ticket inbox' which aggregates all community activity and customer messages in a joint inbox. It is a very useful feature, especially when you are dealing with multiple accounts. You can check out Swat.io for this kind of functionality.
Disclaimer: I am the CEO and Product Manager.

Michelle Courtright
Michelle Courtright April 22, 2014 at 11:00 AM

I love IFTTT--glad you added it on there! There are plenty of pre-made recipes to adopt and it's been really helpful in ways I didn't even know it could be helpful. Great article! :)