Most brands would kill for the mega marketing dollars behind even the smallest of automotive brands. So it's no surprise that some of the slickest and most luxurious ad campaigns of all time come out of the car industry. Auto brands consistently produce the most immersive, technologically sophisticated experiences in marketing. (Have you seen Lincoln's "Hello Again" interactive music experience featuring Beck? My word.)
That said, while you'll often find auto brands prominent on top 10 commercial lists for any given time period -- and they regularly clean up at annual marketing awards shows -- they're not always at the forefront when it comes to social media. Some of the coolest automotive campaigns are actually severely lacking in the "shareability" realm. It's not all that surprising. The car sales process tends to be more of a one-on-one conversation between dealers and consumers than it is in other industries. But more and more, auto brands are realizing that any great ad or campaign can be even better when given the proper legs in a social setting.
Let's take a look at some of best recent social media initiatives coming out of the auto industry. What would you add?
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