Online, a good web presence can make or break your company. If a potential customer lands on your site and is immediately overwhelmed by an overload of information, hard-to-read text, and advertisements, they will likely be turned off and go elsewhere to find a similar service. Who would waste their time browsing through an impossibly confusing site?
Let's compare this situation to a real-world analogy. You presumably wouldn't walk into a corporate business meeting in jeans and a ratty old t-shirt. Why? You'd look unprofessional, stand out (in a bad way), and make a poor impression on yourself and your company. Not many people, with the exception of a few highly respected world leaders, CEOs, and philanthropists, could pull that off and still garner respect. On the internet, these individuals come few and far in the form of websites. In other words, it's hard to find a well-respected company with a website comparable to a business professional dressed down in old jeans and a t-shirt.
Of course, these websites do exist -- what they all have in common is their superb and unique service. The customer simply does not care enough about the site's aesthetics to let that stop them from using the company's service. Furthermore, these customers often do not embrace change, especially for relatively straightforward services -- which may be why changes in such company's websites are typically subtle. Let's take a look at four respectable companies with lackluster web presences that don't measure up to the company's success or reputation.
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