Bob Garfield

The secret recipe for monetizing branded video content

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Marketers love video, but finding its revenue path is challenging. Here's how one insanely popular web series is monetizing online storytelling.

Emmy award-winning producer and show runner of the hit web series "The Lizzie Bennet Diaries," Bernie Su has become a thought leader for marketers as well as a creative luminary. Why? Because he's trailblazing the ways solid business models can be implemented for online content creation. His hit web series has proved that you don't need a huge budget to accomplish huge things.

Su has now turned his attention to the creation of a new online show called "Emma Approved." In this exclusive interview, Su speaks with iMedia's David Zaleski on the lessons he learned from the completion of "The Lizzie Bennet Diaries" in relation to the business model, as well as what marketers can learn from how his team approached the "Emma Approved" monetary strategy.

 

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