The Digital Dispatch: Beckon, PK4 Media, and Latinum Network

ADC announced the winners of the 2014 Tomorrow Awards, as well as all the awards presented at ADC Festival of Art + Craft in Advertising.

Adiant announced the launch of its new real-time bidding exchange for native ads.

AdTheorent announced its partnership with Civolution to release a media mix correlation study for brands.

Beckon announced that it has raised an $8 million round of Series A funding, bringing the total raised to date to $10 million. August Capital, who led Beckon's $2 million Seed round, is now joined on the Beckon board by Canaan Partners.

BrightRoll announced the expansion of its executive team with the appointment of Beth Steinberg as vice president of people.

Centro announced Matt Davis has been appointed to National VP of platform sales. An eight-year veteran at the company, he was previously regional VP, West. Mike Olson has been promoted to regional VP, West.

Drawbridge announced the addition of video ads to the company's cross-device solutions, allowing advertisers to reach over 1 billion devices in the United States, Great Britain, Brazil, Germany, China, and other major markets with high-quality video placements on brand-safe inventory. Drawbridge and Somo announced a partnership wherein Somo will utilize the self-service Drawbridge Cross-Device Advertising Platform to run targeted ad campaigns across real-time and reserved inventory from premium publishers.

Dstillery announced that Paul Cushman, an expert in cross-screen digital marketing, has joined the company as a key advisor. Dstillery also named Ori Stitelman as senior data scientist and Tobey Van Santvoord as senior director of the West region.

I.Predictus hired Peter Seed at its new director of marketing.

iAcquire announced the appointment of a top talent to further strengthen its content marketing division. Gabriella Salas has joined the agency as associate director of content strategy.

Invoca announced Invoca Signal, an all new patent-pending voice intelligence technology, and its deployment with one of the world's largest retailers. In addition, the company announced it has added salesforce.com as an investor in its Series C round.

ion interactive announced its pivot to focus on helping customers create marketing apps.

Latinum Network announced two new hires. Dave Jackson joined as Latinum's VP of business development and Mike Murakami joined as the senior director of research and insights.

Marketsmith Inc. announced the appointment of Reema Verma as social media manager.

MediaMath announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads, and Yieldex to provide direct marketers with automated guaranteed premium media buying through its TerminalOne Marketing Operating System.

PK4 Media announced that Carol Terakawa joined as SVP of sales and Patrick Gacoscos joined as account executive.

ROKKAN is pleased to announce the launch of its newly formed media and planning offering as well as the arrival of three key additions to the agency's leadership team. Sean Miller joined as SVP of strategy, Lindsay Williams was named VP of media and analytics, and Joe Meanor joined as VP of client partnership.

Spree Commerce welcomed 15 additional members into its certified partner program.

Telerik announced it open sourced its library of UI tools with Kendo UI Core, giving back to its developer community with the opportunity to rapidly advance UI innovation.

Vevo announced it has extended its partnership with Yahoo to bring Vevo's 100,000 HD music videos, live concert events, and original programming to Yahoo Screen.

Visual IQ and Marin Software announced the companies have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered insights.

Waterfall announced the expansion of its sales team with Jay O'Sullivan as general manager West, Michael Weaver as general manager East, Michael Ahearn as VP of customer development, and Mark Shelley as VP sales.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements. Please email press releases to chloe@imediaconnection.com.

 

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