If you're like most ad agencies, new business is always top-of-mind. Perhaps you've heard that some agencies' new business systems have achieved a stunning 20 percent annual growth rate. And we all know some agencies that have closed shop. The herd is thinner these days, but for some reason new business isn't any easier. Some things are easier said than done. Setting up a new business development program is one of those things.
Agency leaders are challenged with a host of issues: indecisive clients, grumpy staff, tardy vendors, and more. Somehow these always seem to fill your day, and your new business development gets pushed to the back burner. Again. The last thing you should worry about is working on new business. So follow these steps and get your program up and running, once and for all. There are eight steps to setting up an effective new business development program.
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