Call it obvious, but I know you're not creating content. I know you're not poring over each Google announcement wondering what small tweak might move your brand's mountain.
And it's not because you're not responsible for your digital marketing strategy. In fact, you're absolutely in charge of it, but you have a team of people who are authoring, compiling, optimizing, and executing the strategy you helped create. It's up to you to make sure that each piece is rolling up to your broader marketing objectives, and it's up to you to report that success to those who require it.
So in the interest of your time (it's valuable), here are some search marketing updates that you should know and be asking your team about when executing your all-hands-in digital search plan.