When it comes to marketing and communication, a long to-do list, little time to execute, lack of resources, and other assorted stressors can distract us from making the right management decisions. And tens of billions of dollars spent on marketing every year doesn't mean that the people spending the money don't make mistakes.
Here are eight common missteps that marketing organizations make and how to avoid making them.
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1 How fraud is disrupting the ad industry
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 stupid mistakes brands make as publishers
5 6 people on LinkedIn you should follow