If you search the web for advice on how to improve the amount of traffic to your website or how to better promote your business, you will no doubt come across blog post after blog post pushing a myriad number of tips, tricks, hacks, or other tom foolery. You know, stuff that "the big websites don't want you to know." Basically, you're being sold "marketing best practices" the same way that shysters sell snake oil on late night television.
What we need now is more marketing professionals who use digital media as one of their tools instead of button pushers who don't understand how the button works -- or why they're even pushing it in the first place.
So the next time your boss or client asks, "How can we turn things up a notch here?" tell them you want to go old school and actually do some real marketing.
Jeff Ferguson is the CEO of Fang Digital Marketing.
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Fascinating article, Jeff! A lot of articles about marketing in the digital age completely write off old-school marketing, but there are still valuable approaches from the old-school style. On our blog, we have a post about the challenge of developing a marketing strategy that will make an impact (http://blog.prosemedia.com/the-challenges-to-formulating-a-marketing-strategy-that-makes-an-impact/), and one of the things we mention is that you have to learn and react to data. This article has a well-put together argument as to why that's so important. Great job!
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