The Digital Dispatch: AXS, Liquid Agency, and Blab

AdColony announced the opening of its European offices with new hire Andrew French, GM EMEA based out of London, who will lead AdColony's continued expansion throughout the region.

Adstream announced the hiring of Peter Kuhn as president of Americas, as well as the opening of its first U.S. headquarters, based in New York City's Flatiron District.

AdTheorent announced summary findings from internal entertainment industry mobile ad performance analyses conducted across its network during Q1 of 2014.

Appia announced it has surpassed 75 million app installs on its performance-focused mobile app install network.

Arnold Worldwide announced that Kao USA appointed Arnold Worldwide as its global creative agency of record for the John Frieda and Jergens brands following an intensive review process.

AXS, AEG's ticketing and entertainment platform, is rolling out an innovative, original news resource designed to give fans access to informative and behind-the-scenes entertainment content.

Blab today announced that BlabPredicts has been integrated into THE LOOP, Mindshare North America's proprietary operating system that serves consumer insights in real time.

Brandmuscle announced that the company experienced record sales in the first quarter of 2014.

Celtra unveiled the new AdCreator, the industry's first HTML5 technology developed for mobile, unifying display advertising across all screens.

Criteo announced the global availability of a complete mobile advertising solution.

DataSift announced that Jason Rose has been named to lead DataSift's marketing efforts.

DataXu announced the acquisition of JasperLabs, a San Francisco-based provider of dynamic creative optimization software.

Infolinks announced the launch of InFold, an ad unit that delivers new, incremental revenue streams for publishers, non-intrusive user experiences, and enables higher engagement rates for advertisers, all without the need to profile users.

IntelliResponse announced the launch of OFFERS, an innovative intent-based offer solution that presents real-time, customized promotions to customers in the context of a customer service interaction.

Liquid Agency announced it is further developing its focus on integrated creativity and innovation by incorporating LEGO Serious Play (LSP), a hands-on a technique that uses LEGO blocks in directed exercises to build structures that metaphorically represent business and brand architecture model.

MarketLive announced that Tealium has become an exclusive partner of MarketLive Connect.

MediaMath introduced its self-service Twitter Tailored Audiences app, available within the TerminalOne Marketing Operating System, empowering advertisers to leverage their first-party data to more effectively re-engage with high-value consumers and prospects on Twitter. MediaMath also announced the opening of a new office in Tokyo.

MeringCarson announced Maren Severtson joined the San Diego office as a SEM/connections specialist.

Mindshare announced the appointment of Adam Gerhart to West Coast office lead based in Mindshare Los Angeles.

Pitney Bowes announced the launch of the Spectrum Spatial platform, a platform built on MapInfo technology, that delivers advanced location intelligence to enable businesses to centrally manage and deliver location data. Pitney Bowes also announced the appointment of global marketing and technology agency DigitasLBi as its agency of record for digital strategy.

Quadrant 4 announced that it has created a new Media Division, Quadrant4 Media, focused on delivering cloud based platforms, solutions, and services for the Media & Publishing industry.

SoDA released the 2014 edition of The SoDA Report, which includes its annual Digital Marketing Outlook survey of the changes taking places across the industry.

Snap Skout announced the release of its newest product today. Skout Blocks is a content-driven recommended offers engine which displays highly-relevant offers and deals at the bottom of online articles, creating new revenue for publishers and driving deeper reader engagement.

Sysomos announced that Tom Carlock joined the company as VP of innovation and chief customer officer.

Thismoment and Sprinklr announced a strategic partnership that will make it simpler for the world's leading brands to manage a unified and more compelling customer experience across mobile and social platforms.

Vdopia announced that Narayanan Iyer joined the company as senior director of finance, a newly created position.

Viggle announced results from its first NextGuide Reminder user survey, revealing how modern TV audiences discover and tune in to watch their new and favorite TV shows.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements, so please email them to chloe@imediaconnection.com.

 

Comments