What insights are you currently valuing? Here are the marketing metrics that are heading down the tubes.
With publisher platforms constantly changing the rules about comment quality and spamming becoming an epidemic issue, the level of comments a piece of content receives is becoming less and less relevant. Sometimes the most insightful pieces will receive the least comments, while salacious and controversial content will receive high reception from viewers, readers, and trolls. Comments are no longer the indicator for success that they used to be.
Bernie Su, executive producer and show runner for the Emmy winning web series "The Lizzie Bennet Diaries," and creator of the new hit show "Emma Approved," speaks to iMedia about why comments are diminishing as a success metric.