The Digital Dispatch: Bitly, YouGov, and The Story Lab

AdColony announced new hires including Megan Sullivan, VP of client relations, Sally Medina, director of sales, David Pokress, SVP of monetization and publisher relations, and Brian Mulcahy, director of brand sales.

Bitly announced two additions to its executive team. Jason Swetnam is Bitly's first VP of sales and Vivin Williams is a new VP of product. Bitly also unveiled the Bitly Certified Partner Program.

Criteo announced that Sheila Buckley has been hired as head of sales.

Exact Software, headquartered in Delft, The Netherlands, named Kingsday as its lead global agency for the account after a review of international agencies.

Extreme Reach and Group IMD announced a global strategic partnership that creates the largest unified, global video ad delivery service for television commercials.

EY announced that CEO and co-founder Seth Besmertnik of Conductor is a finalist for the EY Entrepreneur Of The Year 2014 Award in the New York region.

Forensiq, a Madison Avenue-based advertising technology company that helps eliminate display fraud, viewability fraud, click fraud, and affiliate fraud, announced the opening of its first international office in London's West End. The company also announced the appointment of New York-based CMO Dean Harris and Erol Soyer, who will head up the London office and EMEA expansion.

IntelliResponse released survey findings that showed while most consumer-facing companies tout goals around surprising and delighting customers, consumers prefer an efficient customer service experience as opposed to a personalized one.

Magnetic announced the acquisition of Cognitive Match, a dynamic creative optimization and site retargeting provider.

MEplusYOU welcomed Colin Turney as its new president and chief client officer.

Mobile Posse announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom.

Moxie Software announced that it has acquired the technology from SimplyBox, Inc. The company also recently announced the appointment of Rebecca Ward as president and CEO.

OpenX announced the appointment of Tish Whitcraft to the newly created role of chief customer officer.

PJA Advertising + Marketing (PJA) added Tammy Bondanza as media director.

Rakuten Marketing announced it has acquired DC Storm.

Saatchi & Saatchi Los Angeles named Jason Schragger as chief creative officer in a newly formed role.

Shopzilla announced that is has combined three marketing-centric business units that will operate under the Connexity brand name.

Siegel+Gale announced the release of a new global research study that offers definitive insights into the value consumer connections bring to business-to-business companies.

Simulmedia announced that David Cooperstein has joined the company as CMO.

Snap Skout announced that Steve Nieker has been named chief operating officer.

SocialFlow has partnered with DigitasLBi to develop tailored distribution solutions for DigitasLBi clients and create new advertising vehicles that bring together owned, earned, and paid content.

Soonr announced the appointment of Ahmet Tuncay as CEO and Sam Liu as VP of marketing.

Sound Lounge, the premiere audio post-production house in Manhattan, is thrilled to announce that mixers and sound designers Chris Afzal and Seth Phillips are now working out of the company's 5th Avenue location, centralizing talent within one facility.

Specific Media announced the launch of a new CRM product "Custom Audiences, powered by Vindico" that gives advertisers the ability to leverage their existing offline customer data to reach their actual customers across the open web.

Sq1 announced the hiring of Tucker Hassler as executive creative director for its Portland, Oregon office.

The Story Lab announced that Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, EVP strategy and brand partnership, have been elevated to co-lead the agency, a move fueled by the agency's continued growth.

Trueffect announced a key executive appointment in the promotion of Darryl LaRue to chief operating officer (COO).

uSamp announced that Joe Jordan, a senior market research executive with 20 years experience working with Fortune 500 companies, has joined the team as VP, panel operations.

Vdopia announced that Daniel Ahiakpor has joined the company as VP, business development, a newly created position in Vdopia's New York office.

YouGov released a survey showing a majority of Americans (55 percent) would support a version of the "right to be forgotten" legislation, which was recently passed in Europe. The law allows European citizens to request that links to "inadequate, irrelevant or no longer relevant" information be removed from search engines.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements, so please email them to chloe@imediaconnection.com.

 

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