10 essential qualities of a successful marketer

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What makes someone a strong digital marketer? There's no one answer, in part because the industry is so diverse. In fact, the next time you walk the floor at an industry conference, you might find yourself wondering if you really are in the same industry as all of your peers. It's a fair question because on the surface there doesn't seem to be much overlap between the creative gurus who have the "secret sauce" that every branded video needs to go viral, the spreadsheet-obsessed search geeks who seemingly speak their own language, and the always-on, always-sharing social media evangelists who swear up and down that if your brand isn't on [insert latest platform here], you guys are dead like dinosaurs.

10 essential qualities of a successful marketer

Like I said, it's a big, diverse industry, and marketers come in all kinds of packages. But at their core, all strong digital marketers have some key qualities in common. But don't take my word for it; see what they have to say. And if you can think of qualities we missed, let us know in the comments.



Justin Belmont
Justin Belmont June 26, 2014 at 2:58 PM

Great article, Michael. You give a lot of good examples of what makes a great digital marketer. We at www.ProseMedia.com especially agree with having humility and having an open mind. We actually wrote a post about humility, and it could be an interesting read after this: http://blog.prosemedia.com/humility-in-the-digital-age/