Brands inevitably develop bad habits if they fail to continuously consider the consumer's perspective. The sheer number of tools available can convolute the industry, so it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?" Commonly, the pressure to adopt shiny new methods can force marketers to forego strategic thinking in favor of a potential quick fix. On the other hand, time-tested marketing tactics must be regularly reevaluated to ensure continued efficiency.
The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect. The following is a look at damaging marketing behavior that even the most dominant brands develop. Interestingly, these habits evolved after embracing some of the most valuable marketing tools today. Do any of these behaviors look a little too familiar to you?