(Editor's note: This article was written and edited prior to the late June release of Gallup's "The State of the American Consumer" report. Check it out if you'd like a few more social media facts to keep you up at night.)
Like email marketing and search marketing before it, social media marketing is now enjoying its transition into the realm of "of course" among marketers.
"Do you have a social strategy?""Of course."
That said, just because you've been banging the social media drum for more years than you can remember (and people are starting to step to the beat), it doesn't mean that marketing via these networks is without its challenges and problems. In fact, new challenges continue to arise, and marketer tunnel vision can blind us to some realities. Let's take a look at a few of the realities that continue to inhibit social media marketing. Check out the below infographic for a fast overview.
Click to view entire infographic. Presentation design by 24 Slides.
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One of the hardest things about social media marketing is that it is constantly changing. You bring up some great points about things often overlooked, such as fake Twitter users. As long as businesses keep in touch with facts like these - and we at www.ProseMedia.com aim to do that - then their marketing should be fine. Thanks for the article, Drew.
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1 The best social media campaigns of 2014 (so far)
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