You make an ad, you buy the media, and you track your metrics. But somewhere in that equation, you have to wonder if audiences are actually seeing your ad. Or more precisely, if the amount of human eyeballs that were supposed to see the ad is accurate or wildly inflated. That question, it turns out, actually encompasses several topics:
No matter how you define it, the "are they seeing my ads" question is a hot topic these days. Unfortunately, when you ask about it, you tend to get three types of answers, none of which are all that satisfying.
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Thank you Michael ;-)Very interesting.In BA1 you should add that banner blindness is related to para-foveal view that makes the brain decide what to look at in foveal fixation. And design has absolutely nothing to do with this.Best regards
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