It's time to dispel some glaring misconceptions about this trendy term. Here's where you have it wrong.
"Big data" -- two words that invoke strong feelings in the business and marketing worlds. Everyone knows big data is out there and that they have it; they just don't know what to do about it. Because of this, many rumors and misconceptions have arisen from the sands of confusion.
It's time to bust these old myths. Here are the beliefs about big data that you need to forget about.