There are a lot of really good blogs out there. There are so many that there are scores of roundups spotlighting the very best blogs in our industry. This isn't one of those roundups. In fact, there's only one criterion: Do marketers follow them? Naturally, that's a rather broad question. After all, we follow some blogs because they're informative, others because they're fun, and still others because they inspire and push us to think in new ways. Blogs, or rather blogging, is the raw material that fuels the way we think about our space.
Some of the blogs are run by agencies, others by individuals, and one is actually a branded blog. There are blogs about business, and blogs about design. There are blogs about technology, and there are blogs that are purely about advertising. If that seems scattershot to you, consider the diverse range of skill sets needed to bring a single campaign to life, from account people and creatives, to media buyers and developers. We work in a diverse space, and reading blogs -- especially a wide range of blogs -- is one of the best tools we have for breaking down silos, or at least thinking outside of them.