Brands seem to (finally) be getting their social media marketing campaigns right. 2014 has already proven to be a good year for many brands to flex their savviness and bring innovative approaches to the social marketing table.
Of course, new social initiatives are touted across industry publications every day, and beauty is in the eye of the beholder. In this article, I'll present just a few of my favorite social campaigns of 2014 so far, with the hope of avoiding some of the ones you've probably seen beaten into the ground already (Ellen's selfie, anyone?).
What would you add to the ongoing 2014 best list?