The Digital Dispatch: SheKnows, Vevo, and Sizmek

BlueConic introduced self-learning optimization, making it faster and easier for marketers to improve online interactions by automatically delivering the best performing messages.

Datonics added GumGum, TwoPointO, and Vemba to its roster of data distribution partners.

Drawbridge announced the addition of Andy Miller to its board of directors.

IZEA announced the addition of Mike Church to the company's strategic advisory board.

Guardian News & Media (GNM) announced the appointment of Eamonn Store as CEO of Guardian US.

Madison Logic announced that UBM Tech tapped its powerful stream of B2B intent data to inform its email segmentation efforts, leading to a 375 percent lift in CTRs.

MediaMath announced it is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital as its exclusive partner in the region. MediaMath also announced its move to 4 World Trade Center.

Mintz + Hoke promoted Kathy Morelli to senior digital program manager from account executive.

Payoneer appointed Bart Rubin and Jani Gode to the company's leadership team.

PlaceIQ announced that it has hired two new seasoned business executives: Ed Haslam as SVP of marketing and Dr. Phil London as SVP of product and technology.

PulseConnect announced it has rebranded as PostUp. PostUp also announced Joshua Baer, a highly celebrated digital marketing technology innovator, angel investor, and original founder of the company, has returned as a member of the board of directors.

raw engineering announced contentstack.io, a mobile-first content management system (CMS) for the enterprise.

ScribbleLive announced the acquisition of CoveritLive from DemandMedia.

SheKnows named Amy Boshnack as editor in chief, Tara Wacks as VP of ad product and strategy, and Kate Durkin as VP of Experts Among Us.

Simulmedia announced that Mainak Mazumdar has joined the company in the newly-created position of chief science officer.

Sizmek announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either comScore vCE or Nielsen Online Campaign Ratings.

Syncfusion announced the release of Essential Studio Enterprise Edition 2014, Volume 2, which includes a new set of ASP.NET controls completely driven by HTML 5 and JavaScript.

Telerik announced the latest advancements to Kendo UI, its HTML5 and JavaScript framework.

TigerLogic Corporation announced it has added several new creative features to Postano, its flagship social product and leading visual marketing platform. The Postano version 2.5 release includes advanced social filtering options, a style editor for custom visualizations, new dynamic data visualizations, and other platform enhancements.

Trueffect announced Jeff Hassemer has joined the company as chief product officer and E.J. Freni has joined as EVP of sales.

Vevo and McDonald's will team up for the second annual LIFT Live concert in Chicago on July 30. The event spotlights four of 2014's hottest rising stars: Disclosure, Sam Smith, Phantogram, and Kiesza.

ZeroFOX announced that it will be exhibiting at Black Hat 2014, showcasing its enterprise social risk management platform.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements, so please email them to chloe@imediaconnection.com.

 

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