The state of brands on Instagram

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You know how people initially complained about the 140-character limit of Twitter being too brief to say anything meaningful? Well, these days, we don't even want or need those 140 characters. We let photos do our talking, and it's a more beautiful internet these days for it. Nowhere is this more evident than on Instagram, where every photo is worth 1,000 words plus whatever other words are thrown into the comments. It's no wonder that the platform has the attention of marketers. Consider these simple yet impressive stats:

  • Instagram has more than 200 million monthly active users.
  • More than 20 billion photos have been shared on Instagram
  • About 1.6 billion "likes" are racked up on Instagram daily.
  • An average of 60 million photos are posted per day.

The state of brands on Instagram

Perhaps one of the most compelling brand draws of Instagram is its popularity and engagement rates among younger users. Nearly a quarter of teens cite Instagram as their favorite social network, with more than half of high school grads in 2014 using Instagram daily. Instagram's mobile app user base grew 25 percent between December 2013 and May 2014.

 

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