5 signs you should end your vendor relationship

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Ending a relationship is the worst. Knowing when to walk away from your partner is one of the toughest things to identify, and long-term relationships -- the ones you've devoted weeks, months, even years to -- can be especially hard to know when to end.

Sure, you might be growing tired of the routine, your partner never really surprises you anymore, and you're finding yourself constantly thinking about what else is out there for you. Yet the moment the notion of breaking up even enters your mind, you begin to remember the long nights together, the shared excitement of trying new things, the ways you pushed each other to be better, the lunches, the gifts -- even the arguments and petty disagreements. It all adds up to a relationship that's followed you from one organization to another, becoming that safe place for you to go when you feel the pressure pushing down on you.

5 signs your vendor is screwing you over

Yes, it's a difficult decision, and an even more difficult discussion, but sometimes a breakup needs to happen in order for you to continue to grow and become the best version of you that you can be.

As a marketer, it's your job to deal with underperforming media vendors. There are times you'll have to coach vendors whose performance isn't quite up to par, confront vendors who aren't pulling their weight, and even put a vendor under review as a way to drive performance improvement. But there are also times when your efforts won't be enough -- and when the best approach isn't to spend more energy trying to help a difficult vendor turn around. Then it's time to have "the talk."

Since media vendors work on your behalf, they should always be working in your best interests. Unfortunately, that's not always the case. And for a long-standing relationship, it's very easy to ignore the warning signs, especially for old times' sake. So how do you know when it's the right time to divorce your media partner? What are the signs that the relationship is on the rocks?