There's no doubting that native advertising is a big deal. In fact, the Online Publishers Association reported that as many as 90 percent of online publishers could soon be offering a native advertising option to marketers. No wonder native ad spending projections look so optimistic -- even if there is widespread variation on the exact definition of native advertising.
For now, we'll put aside the debate over what constitutes native, which you can read more about here, here, and here. After all, it's probably a good thing that there isn't a consensus yet because the variation means we're seeing a lot of experiments. That's why we've put together some of the biggest native ad plays to date. Down the road, we'll look back at some of these plays to see how they turned out. But for now, these are the native moves worth watching.