The biggest moves in native advertising

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There's no doubting that native advertising is a big deal. In fact, the Online Publishers Association reported that as many as 90 percent of online publishers could soon be offering a native advertising option to marketers. No wonder native ad spending projections look so optimistic -- even if there is widespread variation on the exact definition of native advertising.

The biggest moves in native advertising

For now, we'll put aside the debate over what constitutes native, which you can read more about here, here, and here. After all, it's probably a good thing that there isn't a consensus yet because the variation means we're seeing a lot of experiments. That's why we've put together some of the biggest native ad plays to date. Down the road, we'll look back at some of these plays to see how they turned out. But for now, these are the native moves worth watching.



Tom Goodwin
Tom Goodwin August 12, 2014 at 6:11 AM

Native advertising will kill news sources.
The brands of the mastheads already look vulnerable, in the age of social sharing we just care about articles and "content" and the pipe is of no merit.
The only thing they still continue to offer is a bit of trust and a bit of editorial assurance.
Knowing that Native advertising is based on turning that trust and control into money, means the masthead will eat itself.

Lynn Salton
Lynn Salton August 5, 2014 at 12:34 PM

You know journalism has fallen on hard times and this is just a desperate attempt to make money... which is why I believe Native Adverting is the journalistic equivalent to prostitution.
AND... to call Native Advertising a form advertising is like calling an encounter with a lady of the evening "making love". On both accounts, you're just fooling yourself.