At many times throughout my career in marketing, I have looked at my daily calendar in the morning and been greeted by solid blocks of color from the start of the day through the end. Every single block of color is a meeting. And without any space in between meetings, how could I possiblly get any actual work done?
We all go a little meeting crazy sometimes. And I'll readily admit that meetings are occasionally necessary. But do we really need to schedule a meeting for every little thing in order to function? No, definitely not. So what's a marketer to do? Simple -- make the meetings shorter. Here are some tips to help you get your meetings over and done with in less time.