8 strengths lacking in today's marketers

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Today's multi-faceted digital landscape requires many marketing skills. Whether it's crafting the perfect social strategy or mastering analytics, juggling all the professional components can become complicated. You're bound to fall short somewhere. To gain a deeper perspective on problem areas among today's marketing professionals, iMedia connected with the Young Entrepreneur Council (YEC) to ask eight of its members the following question: In what area are you seeing the greatest lack of marketing talent right now when trying to fulfill your company's needs?

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.


"Content is king, but without copywriting skills that match the customer's needs, content cannot be conveyed. In my space, content is way too academic and as a result, misses the mark with most audiences. People focus so much on being smart, but not enough on being heard."
Suzanne Smith, Social Impact Architects


"The SEO landscape has changed drastically over the last few years, and it has become increasingly challenging to find a trusted SEO provider. After reading horror stories about brands being removed from the Google index based on link-building efforts by their SEO firms, we have to be extremely selective in choosing an SEO partner."
Josh WeissBluegala 

Old-fashioned relationship-building

"No one in today's world wants to go the extra mile it seems to build a strong relationship with someone you're hoping to connect with for your brand or product. It's a lost art. Sometimes a phone call or a -- dare I say it -- handwritten letter or thank-you note goes a long way. New talent needs to realize this especially with continuing advancement in technology and digital media."
Jason GrillJGrill Media | Sock 101 

Direct digital response

"Marketing dollars continue to pour into digital, and most of those dollars continue to go to direct response, not branding. Direct response is where we're heading as an industry. Winning smart DDR breakthrough is about understanding creative quality and impact. There is an increasing opportunity for people who can use market data and research to segment targets to optimize creative templates."
Ryan StonerWebsite