As marketers, we're constantly inundated with stories of the latest and greatest ways to reach our audiences across all of the mediums we market and advertise on. With the plethora of channels, tactics, and new methods of reaching audiences that are continually popping up, it is sometimes hard to find the time to invest in new methods and tactics. This means that we become a little too reliant on some tried-and-true methods that may not always serve us as well as they should. In some cases, these methods may save us time or be easier to implement. In others, they may have worked well in the past. Still in others, we may find ourselves victims of a gimmick or fad that promised a lot but ultimately failed to deliver.
It's time to rethink some of our old habits and do a little cleanup. Let's take a look through some tools that you might be relying too heavily on and what you can do to either improve them or find an alternative.