Bob Garfield

6 sexy Hollywood marketing lessons

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Kid, when it comes to creative marketing, there's a ton you can learn from Tinseltown. Here's how to give your campaign the Hollywood pizzazz.

Let's face it: Everyone is jealous of entertainment marketers. Not only do they get to work on cool, sexy projects, but they make it look so easy. When most of the world loves your products, it's almost like they sell themselves.

However, there are specific, commonplace tactics that entertainment marketers use that you can learn from. Did I say "learn from"? I meant steal. But don't worry, everyone steals in this town.