The Digital Dispatch: StartApp, ChoiceStream, and AddThis

AddThis announced the results of its quarterly content engagement and social sharing analysis of online behavior trends. The "AddThis Q2 2014 Quarterly Report: How Scrolling Matters," identifies scrolling as a key metric for content and media optimization.

adMarketplace announced that John Tolson will join its sales and services team as executive director of client relations and development.

AOL announced that Suhaila Suhimi Hobba has joined AOL's Global Agency Development Team as head of independent agencies, a newly created role.

Attention, a leading social marketing agency founded in 2006, announced the appointment of Tom Buontempo as president.

ChoiceStream announced that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management.

Deutsch LA announced that it has hired Tom Pettus as EVP, GCD. Also, Joshua Hirsch will be joining the DLA team as EVP, executive creative technology director.

Digital Impulse, an independent web design and digital marketing agency, has made the move from Newton, Massachusetts to new space in the Riverworks complex in Watertown, Massachusetts.

Dstillery announced that it has raised $24 million in a Series C financing round.

Fluid, Inc. announced Wade Gerten will act as the company's first CMO, Marita Scarfi joins as CFO, and Larry Bernstein joins as VP of product development.

LegalZoom announced that Laura Goldberg joined the Company as the CMO and member of the executive management team.

MediaMath announced the appointment of Ross McNab as managing director, North America, and Jake Engwerda as VP sales, North America, to lead its growing sales organization.

Money20/20 announced the launch of the "Money20/20 Hackathon" to be held October 31 to November 2, 2014 at the Aria Resort & Casino convention facility in Las Vegas, immediately before the kick-off of 2014's Money20/20, which will take place November 2 to 6.

mono announced that Advance Auto Parts has named mono its creative agency of record.

Nami Media announced the launch of a media-buying division to offer managed services to clients that prefer a more streamlined approach to their PPC and XML campaigns.

NinthDecimal expanded its services to introduce the first (and only) 1:1 Programmatic Mobile Audience Solution.

Outbrain announced the hire of Ronny Lempel as VP of its Recommendations Group.

Project: WorldWide announced it has acquired Pitch, an award-winning fully integrated advertising agency based in Culver City, California.

R. R. Donnelley & Sons Company announced that it has been named a 2014 Partner in Transformation by Sears Holdings Corp.

Salesgenie, the cloud-based sales and marketing solution from Infogroup, announced a substantial expansion of its platform to include lead management, dialer, and email marketing capabilities, making it the first fully integrated sales and marketing tool for small businesses on the market.

Searchmetrics announced that Jordan Koene, eBay Inc.'s global head of SEO and content development, has joined the company as its evangelist.

Sound Lounge announced Michael Glennon will join Mister:-|Face, Sound Lounge's creative video production arm as executive producer.

StartApp, a mobile advertising platform, has announced that it now has 250 million monthly active users and 100,000 integrated apps. In honor of reaching this growth milestone, Globee Awards has recognized StartApp as a winner in its 2014 Fastest Growing Private Companies program.

UGG Australia, as part of its launch of I Heart UGG, is turning to mobile photo editor Aviary to bring a whimsical, personalized touch to millions of fan photos around the U.S.

Velocity is premiering a new TV show produced by Chicago-based hybrid advertising and entertainment shop Super Genius.

View, the leader in dynamic glass, announced it has named Brett Murray as its vice president of marketing.

WapStart announced it has partnered with Celtra to deliver more effective advertising opportunities to its clients.

WWE announced the appointment of Barry McMullin as SVP of sales and partnership marketing.

Yashi announced a partnership with LiveRamp to use CRM data in online video advertising.

Yieldr, the transparent display advertising company, announced the hiring of Leon Gerrits as Benelux managing director, while his predecessor Victor van Venrooij will assume his new role as VP of account strategy.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements, so please email them to chloe@imediaconnection.com.

 

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