I've watched Mike Rowe, host and star of "Dirty Jobs" on The Discovery Channel, tackle all types of smelly, dangerous, and downright strange career opportunities. Unfortunately, I don't believe Mike ever took on a job in the world of digital marketing, as the industry can be as confounding as being a shark repellent tester (season 3, Shark Week special). To illustrate my point, I've compiled a list of some of the dirtiest jobs in digital marketing.
Before we dive into the list, I feel it would be helpful to add a bit of background. While marketing can be seen as one of the "dark arts" careers, digital marketing has both a halo (relative to traditional marketing, due to measurability) and a bit of a black mark (based on questionable strategies and tactics in a nearly standards-free industry). In fact, in an earlier article, "5 marketing jobs that will be dead in 5 years," I discuss the relative speed with which digital careers are evolving.