Bob Garfield

7 stupid mistakes brands make as publishers

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Content marketing is hot, but some brands are still making simple mistakes. Are you still committing these sins?

Many brands have jumped on the content marketing bandwagon, and for good reason. It seems like the next evolution in effective marketing is content, and brands are increasingly becoming publishers to establish expertise in their space.

However, there are still several mistakes brands are making when entering the content game. Here are the main culprits.

 

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