INTERNATIONAL
Published: July 08, 2004
Reach the Lucrative Latino Market
 

They're online, they're spending, and they want to find you in Spanish, too.

U.S. Hispanics control control 8 percent of U.S. spending and 14 million are online. This is a vibrant, repsonsive market. If you're not trying to reach them with a Spanish-language site, you're literally throwing away money and ignoring prospects and customers.

Can you afford to do that? Of course not. These articles will help you get your share of this valuable market:

No Habla Español? -- Here's why you should be trying to reach the Spanish-language market.

Reaching Hispanic Entrepreneurs -- Ford and AOL spark trend of teaming to reach Spanish-speaking small business owners in U.S.

MSN Latino Grows Market -- Since buying Yupi.com, MSN has been building partnerships and content for the U.S. Hispanic audience.

Goooollllll! -- Offline and online media converge on co-branded Yahoo!'s Spanish-language sports site.

Can Your Customers Shop in Spanish? -- Office Depot demonstrates how ecommerce initiatives should speak to the Spanish-language market, too.