Using automatic event-based triggered message deployment can boost ROI.

Using triggered messaging (real-time) could be your company’s answer to ensuring a higher level of customer communication and satisfaction. If used effectively, the creation and maintenance of an ongoing dialogue between your organization and your customers can easily be produced. Customers have come to expect more offers based on past purchases and interest from organizations and with triggered messaging email messages can be automatically triggered to your customers based on their specific actions.

Both large and small business organizations are using Web sites and email marketing campaigns as the major tools in keeping their customers updated with new up and coming products and services. Triggered messages can be used as a source of information to end users and consumers that are becoming more and more comfortable with subscription sign-ups and the idea of making purchases over the internet.

But how do you produce high volumes of email message deployments effectively? By using automatic event-based triggered message deployment.

Incorporating triggered messaging into your email marketing strategy can ease the process, as well as assist your company in corresponding with your customers regularly. Most companies spend many hours creating and implementing an email strategy. After spending all this time and money acquiring new customers, very few companies actually carry the acquisition cycle through to the retention cycle. By using triggered messaging, the two cycles are integrated and there is no lapse between sign-up and communication.

Triggered messaging helps to improve personalization and customization by ensuring real-time update confirmation -- including subscriptions and un-subscriptions or even profile updates. Automation of email deployments is a dynamic process that can be customized to fit into your business and cover all your business correspondence and database needs.

Overall what does this offer your company? It keeps your customers informed up-front of their current status according to their profile, using easily customized rule-based optimization. It saves time, avoids repetitive ongoing tasks, limits possibility of human error and also frees up valuable resources that could focus on marketing campaign planning and analysis.

There are many ways of integrating this process into your existing business module, be it sending triggered messages such as order and service confirmations, billing, payment notifications, alerts or information request responses (to name a few), to your customers based on certain criteria or account status. Effective use of your email marketing tool and the incorporation of triggered messaging centralizes your customer communication. This also assists in generating productive reporting systems in order to monitor how specific campaigns are performing, which will in turn aid you in improving your marketing strategy.

Not only is it up to triggered messaging to enhance your customer services, but the design element of email messages, which are automatically deployed to customers, must still adhere to all CAN-SPAM rules as well as be meaningful and relevant. Subject lines should be catchy, yet must be carefully created not to be seen as spam or junk email.

Automated correspondence to your customers with relevant information, depending on their account activity, will also promote excellent client services and improve Web site recency and frequency rates as a result of repeat visits.

Triggered messaging should be seen as an essential tool when developing sound marketing strategies that will ultimately result in improved CRM and ROI figures.