CONSUMER ACTION
Nielsen//NetRatings’ Week in Review (12/26/04)
January 11, 2005

Top government & non-profit, and special occasions sites; automotive and software advertisers.

 

 

 

Top 10 Online Government & Non-Profit Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person
(hh:mm:ss)
U.S. Dept. of Commerce 1,695 1.59 0:07:31
U.S. Dept. of Defense 1,478 1.39 0:11:51
U.S. Dept. of Health & Human Services
1,057 0.99 0:03:25
California
838 0.79 0:12:05
pa.us
766 0.72 0:07:22
U.S. Dept. of the Interior
710 0.67 0:04:38
U.S. Dept. of the Treasury 686 0.64 0:10:26
ny.us
619 0.58 0:09:28
U.S. National Aeronautics & Space Administration
593 0.56 0:03:09
Military.com 488 0.46 0:06:24

Top 10 Online Special Occasions Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person
(hh:mm:ss)
JacquieLawson.com 3,447 3.24 0:05:24
Ups.com
2,524 2.37 0:06:10
U.S. Postal Service
2,315 2.18 0:07:08
Yahoo! Greetings
2,064 1.94 0:05:06
Noradsanta.org
1,801 1.69 0:07:37
Egreetings.com
1,594 1.50 0:04:16
Americangreetings.com
1,526 1.43 0:09:14
Hallmark.com
1,469 1.38 0:11:20
FedEx
1,331 1.25 0:08:03
RiverSongs 1,093 1.03 0:03:29

Note: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular Web traffic data. This data cannot be trended against data from before November 10, 2002.

Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending December 26, 2004

Top 10 Automotive Advertisers

Company

Impressions
(000)
Ford Motor Company 278,624
DaimlerChrysler Corporation 143,280
General Motors Corporation 76,027
Volkswagen AG 50,821
Toyota Motor Corporation 34,628
Courtesy Automotive Dealer 9,894
Honda Motor Co., Ltd. 9,360
Nissan Motor Co., Ltd. 7,186
Hyundai Motor Company 5,682
BMW AG 4,298

Top 10 Software Advertisers

Company

Impressions
(000)
Electronic Arts, Inc. 50,512
Microsoft Corporation 42,526
Expertcity, Inc. 41,769
Ask Jeeves, Inc. 40,313
Error-Guard Inc. 39,651
SpyWare Stormer, Inc. 34,319
Gator.com 33,740
NoAdWareNow.com 14,335
Zango, Inc. 10,609
Nintendo Co., Ltd 7,233

Source: Nielsen//NetRatings AdRelevance
Week ending December 26, 2004, U.S., Home and Work
Note: All online advertising data excludes house ads, which are advertisements run on an advertiser's own Web property.

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