Top search engines/portals & communities, and telecom/Internet services sites; retail goods & services, and financial services advertisers.
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Top 10 Online Search Engines/Portals & Communities Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person
(hh:mm:ss) |
| Yahoo! |
46,793 |
44.01 |
0:47:33 |
| MSN |
41,648 |
39.17 |
0:29:08 |
AOL
|
41,091 |
38.65 |
1:47:18 |
Google
|
27,748 |
26.10 |
0:07:57 |
Netscape
|
5,228 |
4.92 |
0:10:20 |
Lycos Network
|
4,835 |
4.55 |
0:05:39 |
| AT&T |
2,920 |
2.75 |
0:16:34 |
My Way
|
2,893 |
2.72 |
0:05:45 |
| Ask Jeeves |
2,676 |
2.52 |
0:05:02 |
| Information.com |
2,362 |
2.22 |
0:01:07 | |
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Top 10 Online Telecom/Internet Services Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person
(hh:mm:ss) |
| AOL Instant Messenger |
33,905 |
31.89 |
1:05:07 |
| AOL Email |
21,687 |
20.40 |
0:29:30 |
| Yahoo! Mail |
19,979 |
18.79 |
0:24:42 |
| Microsoft Passport |
15,815 |
14.87 |
0:02:14 |
| MSN Hotmail |
14,333 |
13.48 |
0:19:56 |
| MSN Messenger Service |
11,851 |
11.15 |
0:28:33 |
| Yahoo! Messenger |
9,826 |
9.24 |
0:58:41 |
| Yahoo! Address Book |
6,784 |
6.38 |
0:03:50 |
| AOL Screenname |
5,457 |
5.13 |
0:03:53 |
| Intermix Media |
4,808 |
4.52 |
0:19:49 | |
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Note: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular Web traffic data. This data cannot be trended against data from before November 10, 2002.
Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending January 2, 2005
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| Top 10 Goods & Services Advertisers |
|
Company |
Impressions
(000) |
| Netflix, Inc. |
539,899 |
| Viacom Inc |
192,442 |
| eBay, Inc. |
175,948 |
| United Online, Inc. |
148,712 |
| CMGI, Inc. |
127,465 |
| True |
117,501 |
| Target Corporation |
108,272 |
| MarketRange, Inc. |
78,051 |
| Amazon.com, Inc. |
73,871 |
| 1-800-FLOWERS.COM, Inc. |
60,774 | |
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| Top 10 Financial Services Advertisers |
|
Company |
Impressions
(000) |
| LowerMyBills.com, Inc. |
482,081 |
| Scottrade, Inc. |
238,672 |
| NetQuote/Auto Insurance Shopper, Inc. |
223,132 |
| Ameritrade Holding Corporation |
170,050 |
| GUS Plc |
169,587 |
| Citigroup Inc. |
154,163 |
| Provident Financial Group,Inc. |
127,735 |
| TD Bank Financial Group |
124,074 |
| Bank of America Corporation |
122,645 |
| The Charles Schwab Corporation |
115,108 | |
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Source: Nielsen//NetRatings AdRelevance
Week ending January 2, 2005 , U.S., Home and Work
Note: All online advertising data excludes house ads, which are advertisements run on an advertiser's own Web property.