CONSUMER ACTION
Nielsen//NetRatings’ Week in Review (02/06/05)
February 22, 2005

Top home & fashion, and government & non-profit sites; public service, and automotive advertisers.

Top 10 Online Home & Fashion Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person
(hh:mm:ss)
Scripps Networks 3,837 3.58 0:11:19
eBay Home 2,533 2.37 0:06:57
eBay Clothing, Shoes & Accessories 1,998 1.87 0:09:05
The Home Depot 1,411 1.32 0:07:19
JC Penney 1,208 1.13 0:10:35
eBay Jewelry and Watches 1,072 1.00 0:07:20
Realtor.com 979 0.91 0:18:21
Lowe's 959 0.90 0:07:39
Kraft Food & Cooking 824 0.77 0:04:17
eBay Health & Beauty 771 0.72 0:03:28

Top 10 Online & Non-profit Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person
(hh:mm:ss)
U.S. Dept. of the Treasury 4,151 3.88 0:12:32
U.S. Dept. of Health & Human Services 2,019 1.89 0:06:08
U.S. Dept. of Commerce 1,547 1.45 0:06:27
U.S. Dept. of Defense 1,293 1.21 0:14:19
California 1,143 1.07 0:12:24
ny.us 843 0.79 0:04:32
pa.us 829 0.77 0:13:23
U.S. Dept. of the Interior 761 0.71 0:04:50
U.S. Legislative Branch 750 0.70 0:05:57
fl.us 713 0.67 0:08:47

Note: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular Web traffic data. This data cannot be trended against data from before November 10, 2002.

Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending February 6, 2005

Top 10 Public Service Advertisers

Company

Impressions
(000)
Sylvan Learning Systems, Inc. 172,640
Apollo Group, Inc. 98,380
United States Federal Government 94,368
Classes USA, Inc. 77,865
DeVry Inc. 72,972
American InterContinental University 62,449
ITT Technical Institute 45,195
Colorado Technical University 33,352
USA Freedom Corps 32,671
World Vision 28,790

Top 10 Automotive Advertisers

Company

Impressions
(000)
DaimlerChrysler Corporation 89,430
General Motors Corporation 61,608
Ford Motor Company 40,496
Toyota Motor Corporation 25,428
Honda Motor Co., Ltd. 19,088
Volkswagen AG 12,593
CarMax, Inc. 12,381
Nissan Motor Co., Ltd. 9,479
Courtesy Automotive Dealer 8,910
Hyundai Motor Company 5,426

Source: Nielsen//NetRatings AdRelevance
Week ending February 6, 2005 , U.S., Home and Work
Note: All online advertising data excludes house ads, which are advertisements run on an advertiser's own Web property.

 

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