Nielsen//NetRatings' Week in Review

Top 10 Online Special Occasions Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person
(hh:mm:ss)
U.S. Postal Service 1,961 1.81 0:09:19
Ups.com 1,735 1.60 0:04:09
1800flowers.com 1,635 1.51 0:04:53
Americangreetings.com 1,205 1.11 0:08:02
Yahoo! Greetings 1,072 0.99 0:05:52
Hallmark.com 1,038 0.96 0:10:01
FedEx 993 0.92 0:07:33
JacquieLawson.com 697 0.64 0:08:50
Blue Mountain 695 0.64 0:11:06
123Greetings.com 678 0.63 0:09:00

Top 10 Online Automotive Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person
(hh:mm:ss)
eBay Motors 3,052 2.82 0:30:10
AutoTrader.com 723 0.67 0:10:56
Kelley Blue Book 705 0.65 0:08:55
AOL Auto 657 0.61 0:05:12
carsdirect.com 640 0.59 0:01:21
MSN Autos 561 0.52 0:07:57
Ford 524 0.48 0:08:40
automotive.com 398 0.37 0:00:52
Yahoo! Autos 364 0.34 0:05:28
Edmunds.com 356 0.33 0:11:06

Note: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular Web traffic data. This data cannot be trended against data from before November 10, 2002.

Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending February 13, 2005

Top 10 Software Advertisers

Company

Impressions
(000)
TaxACT 84,825
SpyWare Stormer, Inc. 69,529
Ask Jeeves, Inc. 57,108
Video Professor Inc. 49,741
Gator.com 43,577
Expertcity, Inc. 35,839
Microsoft Corporation 25,711
Error-Guard Inc. 21,584
NoAdWareNow.com 20,055
Namco America, Inc. 8,687

Top 10 Retail Goods & Services Advertisers

Company

Impressions
(000)
Netflix, Inc. 510,061
Florists' Transworld Delivery 473,259
Roll International Corporation 380,363
United Online, Inc. 356,472
1-800-FLOWERS.COM, Inc. 336,941
Proflowers.com 205,973
MarketRange, Inc. 115,055
Best Buy Co., Inc. 98,622
Amazon.com, Inc. 86,410
Unclassified Local Advertiser 77,975

Source: Nielsen//NetRatings AdRelevance
Week ending February 13, 2005, U.S., Home and Work
Note: All online advertising data excludes house ads, which are advertisements run on an advertiser's own Web property.

 

 

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