Subscribe | All RSS Feeds
CREATIVE SHOWCASE
[ View creative  » ]
Vin Diesel Says Don't Do It
March 10, 2005
"The Pacifier's" interactive campaign uses an online video with Vin Diesel warning users about pushing buttons.
PRINT
Creative Notes
Firefox compatible.
Campaign Details
Client: Buena Vista Pictures Marketing
Creative Agency: Creative Domain
Technology Vendor: Klipmart Corporation
Campaign Insight

Klipmart, Creative Domain and Walt Disney Pictures joined forces to take video advertising to the next level for this campaign.  Walt Disney Pictures is one of the very first advertisers to leverage Klipmart and shoot original footage beyond the utilization of existing TV spots.  
-- Chris Young, President, Klipmart

 

Editor's Note
Creative Showcase is meant to be a teaching tool and an inspiration for our readers. We comment only on creative that we really love. Our panelists discuss what makes it great, but if they feel there were missed opportunities that would have made it better, we invite them to mention those. And finally, we seek out a wide range of opinions that reflect the marketplace for the panel, in order to provide constructive, useable feedback for agencies, clients and others involved in these creative pieces.
The Panel

The way the ad’s creative is structured gives viewers an introduction to the film’s star and a glimpse of his character’s personality even if they don’t click on a single thing. Diesel’s video appearance is well-integrated with the ad unit’s sound and visual elements. Overall thought: the tailor-made video is an effective means of revealing a little bit of the film’s essential spirit to the audience without requiring a clickthrough or having them sit through the trailer.
-- Jay Stakelon, Art Director, Slanted Studio

The ad effectively teases its video component by withholding the audio from automatically playing: a service to viewers who aren't interested in Vin Diesel but a powerful incentive to Diesel fans to click the sound icon. Then, a few seconds into the video when Diesel breaks the fourth wall and directly addresses the user, it's a pleasant surprise.  I don't know of many other campaigns that have shot additional footage specifically for online advertising -- a hint at more interesting online video ads to come!
-- Brad Berens, iMedia Executive Editor

The hook of Vin Diesel becoming "Mr. Mom + Mrs. Doubtfire + Three Men & A Baby" is cute enough for a movie. The trailer was decent enough earning multiple laughs when I saw it with audiences at the theatre.  The site itself is fairly mundane. The trailer has been running endlessly in theaters so nothing new or exciting here. From Gallery to Downloads, your options are so limited that it makes you wonder why bother going deeper to the official site.  The one fun aspect is Vin talking to the viewer -- I wish there had been more of that.  It would have made the interactive nature of this experience far more gratifying. All and all, the creative is okay.  If you love Vin Diesel it’s a harmless way to get your fix for five minutes. If you don’t like Vin Diesel, it’s a bit of a waste of time. Additionally, the movie is geared for kids yet not enough kid friendly stuff seeping through.
-- Andy Fickman, Director/Writer

Footnote: Submissions are judged by a panel of industry experts from and based on the following criteria: how the creative captures the specific customer; how it meets the brand's business needs; impact of execution; and creativity. If you would like your creative considered for Creative Showcase, send an email to creative@imediaconnection.com.