UPCOMING EVENTS:
Brand Summit sold out!
February 10-13, 2008
Coconut Point, Florida
March 16-19, 2008
Rancho Mirage, California
MEDIA PLANNING & BUYING
Published: April 06, 2005
Marketing Mix Modeling (Part 3)
 

In a discussion led by Upstream Group's Doug Weaver, panelists discussed whether interactive does work, and for whom.