DoubleClick has announced its first quarter 2005 results. DoubleClick recorded $76.3 million in revenue for the Q1 2005 compared to $68.0 million in the year-ago period.
"We saw continued profitability in Ad Management and had strong results from our Search Engine and Affiliate Marketing business. In addition, we recently signed an important agreement with AOL which, once fully implemented, we expect to be the largest Ad Management deal in DoubleClick's history," says Kevin Ryan, chief executive officer, DoubleClick.
The New Post reported yesterday that DoubleClick is nearing a potential buyout agreement with investment company Hellman & Friedman. Hellman & Friedman LLC, is a private investment firm that manages approximately $8 billion in capital, investing in over 50 companies. Recently, Hellman & Friedman acquired Universal Underwriters Group for $1.1 Billion in early April 2005.
The purported deal is estimated to be worth approximately $1.2 billion.
At press time, DoubleClick and Hellman & Friedman separately declined to comment.
This past Wednesday DoubleClick announced the release of its "Decade in Online Advertising" paper. The DoubleClick study found that the demand for online advertising is booming among mainstream advertisers.
DoubleClick predicts its 2Q2005 revenue to between $71 million and $77 million.
Additional Resources:
DoubleClick's Online Ad Decade Paper
AOL Selects DoubleClick