 |
|
|
Top 10 Online Entertainment Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person
(hh:mm:ss) |
| Yahoo! Music |
7,831 |
7.38 |
0:16:41 |
| Real.com |
7,225 |
6.81 |
0:25:28 |
| AOL Music |
7,050 |
6.65 |
0:14:29 |
| Yahoo! Games |
4,628 |
4.36 |
0:32:49 |
| EA Online |
3,836 |
3.62 |
1:35:05 |
| ESPN |
3,342 |
3.15 |
0:19:27 |
| Gorilla Nation Media |
3,223 |
3.04 |
0:06:25 |
| iTunes |
3,057 |
2.88 |
0:38:54 |
| eBay Entertainment |
2,880 |
2.72 |
0:04:09 |
| AOL Entertainment |
2,757 |
2.60 |
0:07:45 | |
|
|
|
|
|
Top 10 Online Computer & Consumer Electronics Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person
(hh:mm:ss) |
| Microsoft |
37,814 |
35.65 |
0:12:59 |
| Apple |
6,127 |
5.78 |
0:22:24 |
| McAfee |
5,748 |
5.42 |
0:18:01 |
| Dell |
3,662 |
3.45 |
0:09:37 |
| CNET |
3,044 |
2.87 |
0:04:45 |
| Gator Network |
2,061 |
1.94 |
0:01:15 |
| Adobe |
2,052 |
1.93 |
0:03:38 |
| Hewlett Packard |
1,923 |
1.81 |
0:06:52 |
| Webshots |
1,852 |
1.75 |
0:07:23 |
| PhotoBucket |
1,685 |
1.59 |
0:03:41 | |
|
|
Note: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data cannot be trended against data from before November 10, 2002.
Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home internet access.
Week Ending April 17, 2005
|
|
| Top 10 Entertainment Advertisers |
|
Company |
Impressions
(000) |
| General Electric Company |
184,829 |
| The News Corporation Limited |
69,931 |
| The Walt Disney Corporation |
46,611 |
| Discovery Communications, Inc. |
45,036 |
| INHD |
31,983 |
| Viacom Inc |
30,242 |
| Metro-Goldwin-Mayer Inc. |
29,477 |
| Time Warner Inc. |
26,532 |
| Public Broadcasting Service |
24,113 |
| McDonald's Corporation |
22,116 | |
|
|
|
|
| Top 10 Consumer Goods Advertisers |
|
Company |
Impressions
(000) |
| The New York Times Company |
123,703 |
| Hunter Douglas |
40,880 |
| IncreaseYourHealth.com |
35,454 |
| 24/7 Media LLC |
32,406 |
| The Estee Lauder Companies Inc |
30,432 |
| The Procter & Gamble Company |
26,639 |
| Unilever |
22,710 |
| EMTA Corporation |
22,197 |
| SunSetter Awnings |
21,395 |
| Brain Buster Enterprises, LLC |
21,353 | |
|
|
Source: Nielsen//NetRatings AdRelevance
Week ending April 17, 2005 , U.S., Home and Work
Note: All online advertising data excludes house ads, which are advertisements run on an advertiser's own web property.
