CONSUMER ACQUISITION
Published: May 18, 2005
eMarketer Quick Fact: More on Blogs

According to recently released Hewlett-Packard data, small businesses are beginning to factor blogs into their marketing plans.
Hewlett-Packard reports that small businesses are looking at blogs as a marketing vehicle, finding that 10 percent of respondents in a survey of enterprises with fewer than 100 employees include blogs in their marketing plans.

Additional resources:
The Business of Blogging by eMarketer's Ezra Palmer
eMarketer aggregates, filters, organizes and analyzes data from more than 1,700 research firms, consultancies and government agencies around the globe.