Gannett Co., Inc. announced the acquisition of the stock of rich media marketing company PointRoll, Inc.
"PointRoll, just like USA TODAY has been built on ingenuity and imagination. We believe that their clever and popular approach to interactive advertising, along with their continuous innovation will be a nice fit. We are excited that PointRoll is joining the Gannett/USA TODAY family of companies," says Craig Moon, president and publisher, USA TODAY.
USATODAY.com is Gannett's largest online property.
"With hundreds of online sites, including USATODAY.com, Gannett understands the demands, dynamics and changing technologies of internet advertising. We think this relationship will be great for both Gannett and PointRoll and our customers," says Chris Saridakis, CEO, PointRoll.
The terms of the deal were not disclosed. PointRoll was represented by The Jordan, Edmiston Group, Inc., a New York based investment bank that specializes in media and information industries.
